Average Guy Sold 7 Million Ginsu Knife Sets in 30 Days
by Matt Gill and Kevin Wilke, Co-Founders,
(And, how to quickly
and easily apply these same principles to your business
right now. I'll even give you
a simple checklist, so read on...)
We all joke
about the Ginsu knife and those crazy infomercials, but the money that
product generated is no joke at all.
what it would be like if you were able to generate that same
success. Do the math in your head what if they profited by only
$3.00 per Ginsu knife set sold. How much money is that? What
would you do with that much money? I know what I'd do ...
I know what I will do. I'm going to apply these principles
to my business right now. You should, too ... Read on.
|No book Ive ever encountered has demystified
the process of achieving top-of-mind positioning on the Internet
as Power Positioning Dot Com.
*Michel Fortin is not only one of Internet marketings most celebrated
'heavyweights' but he has also managed to take what was
once a complex and Herculean task, and streamlined it down to
practical tools and strategies that anyone can use to dramatically
transform a mediocre Internet presence into an unforgettable
and highly profitable one.
This is, without a doubt, Michel Fortins crowning
achievement that you cant afford to miss.
Jerome Chapman, TopEzineAds
By the time you finish reading this article, you
will have learned the following:
- How to keep your product or
service indelibly carved into your prospects' uppermost
consciousness at all times
- How to easily convince your prospect that your product or service is
extraordinary without actually saying it outright
- Why you should stop
promoting your Internet business and why almost
no one is talking about this
- What is the single most important prerequisite
your business will succeed on the Internet and how you can
achieve it even if you're on a tight budget
- The 6 words that spell the kiss of death to
any Internet business
- How a food company achieved a 46% market share and how you can use the same strategy in your online
the Single Most Important Prerequisite...
Im going to tell you an amazing truth about
Internet marketing that my friend, Michel Fortin, has given a profound
new meaning to: In order for you to have an online business
that is guaranteed to be profitable, you must
place your product or service at the forefront of a prospect's
mind at all times. This is called top-of-mind awareness.
Top-of-mind awareness means the customer thinks of
you FIRST when he or she needs your product or service. It is
the essential prerequisite that, when achieved, absolutely
guarantees your business success.
Just think about it. How much money can your
business make if thousands - even millions of people who are looking for your products
were to buy from your company automatically before they even
think of buying from your competitors or before they could even remember your competitors'
names, for that matter?
7 Million Ginsu Knife Sets Were
Sold in 30 Days
the incredible story of one of the top-selling products
of all time.
Do you remember seeing those TV infomercials featuring the
Ginsu knives that never need sharpening? They
sold those knives purely on the strength of the compelling
Ginsu knives created top-of-mind awareness with this one skillful
maneuver. This begs the question: Was the lifetime
guarantee offered because the knives were truly indestructible?
Well, here's the
inside scoop: The guarantee was so strong that it created
the perception of exceptional durability without the company necessarily stating that
claim thereby boosting sales dramatically.
The sales boost far outweighed the return rate. Their
theory was that very few people would bother returning a knife
set after having used it, especially since it's a low-ticket
item and even if they did, the replacement cost
was just a few bucks per set.
The result: The
lifetime guarantee effectively convinced consumers to buy
more than 7 million Ginsu knife sets within 30 days!
Read the rest of this article to learn Michel Fortins
other simple tactics that you can use to convince
your own prospects that your product or service is
extraordinary without really saying it outright.
Words That Spell the Kiss of Death to Any Business
"Out of sight, out of mind."
This is simply another way of saying the same thing I've been saying
all along: If you're not in the uppermost consciousness
of your prospect's mind, you are losing business, and I predict you
won't stay in business for long.
Let me put it another way. Just as Olympic gold medallists
not the silver
or bronze medallists are the only ones who
get the multi-million dollar endorsement deals, your business
also has a dubious chance of excelling on the Internet if it's not
positioned as Number 1. Being Number 2 simply is not
Did They Get a 46% Market Share?"
A yogurt company
recently launched an innovative advertising campaign
to support its new fruit packaging.
It came up with the theme, "Fruit On Your Mind," for its recent
ad campaign featuring characters named Sally smitten
over strawberries; Peter pondering
over peaches; and Fiona feeling fanciful
over Fruits of the Forest.
Result: The campaign has helped the yogurt manufacturer
grow its market share to a whopping 46% as of the
latest Nielsen Audit. Now, that's top-of-mind awareness!
In a market that is currently experiencing a 19% yearly growth,
this is certainly paying off in tens of millions of dollars.
Which yogurt company was it? If you guessed Yoplait,
you're absolutely right.
Did you catch the top-of-mind strategy that Yoplait
used? Yoplait skillfully used the power of mnemonics,
the use of sounds, symbols, pictures or devices to make something
memorable. Similar sounds such as "Yoplait" and
"yogurt" make it easy for you
to remember. Did you also notice that the names of Sally,
Peter and Fiona were
mnemonically linked to the names of the fruits?
This device is extremely simple but it's incredibly
powerful! Read on to learn more of these simple
tactics that you will start using right now.
In his course, Power Positioning
Dot Com, Michel Fortin asserts that
the human brain hates complexity. Similar sounding or rhyming words, can therefore
help a word's pronunciation, making it is easier for the brain to
digest and remember.
Want more proof?
Names such as Coca-Cola, Krispy Kreme and Hamburger
Helper; or phrases such as "See the Softer Side of Sears"
or "Blinds of All Kinds" were not named on a
whim. A large part of their success comes from the pleasing,
singsong quality to them that make them memorable.
But here's an even bigger secret:
According to research, rhyming also tends to increase perceived
value, credibility and believability. It does so because
it is pleasing to the ear and easier for the brain to accept.
This pleasing effect, at some unconscious level, tends to instill
a greater sense of truth due to its linguistic beauty.
In Power Positioning Dot
Com, Michel reveals, among many other things, a vast array of
secret mnemonic devices you can use to position your business
far ahead of your competitors.
Here's another interesting
fact that Michel reveals: If you're the first
in some category, you will likely be considered as the best.
People have the natural tendency to attribute superiority
to a product that's first in its category. What's more, people
gravitate towards the perceived leader of any given category more
than any other.
This may sound illogical to you but it's human nature.
was not the first
but when it reinvented itself...
been around a long time when Oakley burst into the scene.
Since Oakley couldn't be the first, it reinvented
itself and virtually carved out a category all its own.
Oakley eyewear was marketed via the memorable tag line "thermonuclear
protection." What image does that conjure up?
Here it is: In a nuclear explosion, you'll be toast
but your Oakleys will
live on. Talk about shaping the public's
Oakley's campaign achieved top-of-mind awareness by indelibly
positioning the eyewear line as being in a class by itself.
Today, Oakley enjoys the formidable presence, prestige and
sales that other companies can only drool about.
Why You Must Stop Promoting Your Business
and Why Almost No
is Talking About This
Most online entrepreneurs suffer from
a common delusion. They aim for the cash instead
of the cash flow. In case you didn't know, there is
a humungous difference.
Some people swear by the Internet maxim, "Promote or perish."
But let me tell you the deadliest delusion of all: If
you promote your business without creating top-of-mind awareness,
you're just delaying the inevitable that is, the failure
of your business.
For example, many short-term promotional efforts may bring in some
business and for others it may
even bring in a lot of business in a very short amount of time.
While this satisfies immediate cash needs, it doesn't
sustain the longevity of your business. It's a temporary
high and as soon as its short-term
effect wears off, you will soon find yourself with the need to keep
doing more and more just to stay afloat. It's a vicious circle.
give instant gratification, but no residual benefits. You
have to keep doing them day in and day out until you burnout it's like spinning your
wheels and never getting anywhere.
best way to rise above the run-of-the-mill, redundant promotional
activities is to create top-of-mind awareness that pays you dividends
for years to come. With top-of-mind awareness, you will generate
continuous cash flow for your business and not just short-term
Why is it that almost no one is talking about this?
Because quite frankly, they don't know how to create top-of-mind
There are very few who possess this rare skill. Fewer
still have the ability to do it on the Internet, where the competition
is not just fierce it's deadly.
No one I know exemplifies this exceptional combination of
skills more than Michel Fortin. He is an internationally
acclaimed and highly sought-after consultant whose marketing advice
has helped countless clients earn millions of dollars in record
best thing is, Michel makes all of this incredibly simple and easy
As the owner of the Success DoctorTM a sales, marketing and
Internet marketing consultancy based in Ottawa, Canada that specializes
in business development Michel has had an
incredibly diverse range of clients in well over 200 industries.
As Senior Editor of Internet Marketing Chronicles, Michel
Fortin has over 125,000 devoted followers who faithfully read his
weekly newsletter. He is also the author of four books, and
teaches business courses at universities, colleges, business schools
and trade shows.
In his new course, Power Positioning Dot Com, Michel
pulls out all the stops, and reveals heretofore undisclosed
secrets of achieving top-of-mind awareness. Here's a small
sample of what you will learn:
way to dramatically boost the memorability of your business
or product so that people immediately think of your name
when they think of the type of product you sell this is so simple I
wish I had thought of it!
How to immediately
transform your business into a powerful magnet a compelling force that consistently attracts
pre-qualified prospects and customers to your online business
to position your business so that it becomes the one
from whom people choose to buy or with whom to do business, among all
How to easily reinvent your business so that your product
or service will be perceived as being superior instead
of just being available
How to use little-known
skillful maneuvers to psychologically project an aura
of superiority, exclusivity and credibility and do so without stating it outright
How to propagate a
first-rate reputation on the Web astonishingly fast
and at virtually no cost
How to quickly and
easily own a solid and unshakable share of the
market in your particular industry
How to position your
business in the eyes of your prospects so that it will be virtually
effortless for you to attract them and there'll be very little selling on your
part because your prospect would have already been pre-sold
to convert website visitors into happy, loyal, long-term customers
who are programmed to refer more business to you
Where to find all the
tools you need to virtually steal all your competitors' traffic,
customers and sales (I almost didn't want to print this
it is potentially very dangerous)
Create a demand for your
product or service where none existed before
I'm not the only one who
has a high regard for Michel Fortin he is one of the most highly respected marketing
consultants anywhere. Read
what others are saying about him and his work.
Here's the bottom line:
If you learn nothing else from Michel Fortin but the skill
to create top-of-mind awareness, you can make as much money
as you will ever want.
Much Will All This Cost?
Let me ask you a question: If you could absolutely ensure
that whenever your prospects think of the type of product you sell,
that they would instantly think of you what would that be
worth to you?
I know many companies that
would gladly pay $1,000, $5,000 even $10,000 for this highly
specialized and infinitely valuable information. The ability to create top-of-mind
awareness has the potential of generating hundreds of thousands
even millions of dollars in sales for you in the months and years
It, therefore, does not
make sense that Power Positioning Dot Com the ultimate resource that can provide
you with all this is priced at only $47.00. Why,
if you think about it, just one or two extra sales can more than pay
for this invaluable education.
Here's more. One
would think that the extremely reasonable price of Power Positioning
Dot Com would just about make anyone grab this book,
right? Well, Michel Fortin simply would not rest until he came
up with an offer you simply can't refuse. I tried to
fight him on this, but he wouldn't budge.
Here it is: When you order Power Positioning Dot Com
, you will receive not 1, but 3 free bonus gifts:
Transcripts These 10 actual transcripts of Michels hour-long
consultations with clients give comprehensive answers to a wide
spectrum of challenges or problems that face marketers.
Since Michel charges $350 per hour for these hour-long
consultations, this valuable set of transcripts (not available
elsewhere) is valued at $3,500.
Power Prescription Internet
Marketer's Checklist a step-by-step roadmap for Internet marketers,
that simplifies the process of doing business on the Web.
This checklist contains 23 simple but absolutely essential
things you must do if you want to have a successful online
business. This is
the result of Michels years of trial-and-error, along with the
best strategies he has accumulated along the way.
The 10 Commandments
of Power Positioning This priceless volume will show you
magical marketing strategies for generating an endless
stream of new, repeat and referral business.
Within 15 minutes, you
will receive download and unlock information that will allow you to
read Michel Fortin's Power Positioning Dot Com online.
You will then be immediately on your way to achieving the top-of-mind
awareness that is absolutely indispensable in the overcrowded
market that is the Internet. Click
But, don't decide now.
When you act quickly, you can just try it out with no obligation:
Take advantage of this
zero-risk trial offer and you will get Power
Positioning Dot Com at the special limited time price of only
$47.00 and the following 3 bonuses: The Power PrescriptionTM Internet
Marketer's Checklist, The Power Positioning Transcripts,
and The 10 Commandments of Power Positioning. If
you are not completely satisfied that this book shows you easy,
and immediately useful, ways to make your products the "Ginsu
knives" of your market, your refund request will be honored immediately
with no questions
asked. This is a zero-risk trial offer and you are under absolutely
sure you've heard all the bad rap that dot-coms have received lately
because of mass failures in the industry. Don't let your dot-com
become another dot-gone! Let Power Positioning Dot Com
be your insurance coverage against widespread anonymity that
spells doom for most Internet businesses. This may well
be the course that will usher in a whole new era of incredible
business for you.
Try it today risk-free. It's backed by my unconditional
you do not get the top-of-mind recognition for your business that
you want, or if for any reason you dont feel that Power Positioning
Dot Com is the most essential book on Internet marketing
youve ever read, simply tell me and Ill issue you a 100% refund
move is up to you. I've shown you that Power Positioning
Dot Com is as risk-free as an offer can come. You
and I both know that if you've read this far in the letter, you're
seriously interested in improving your business and personal income.
All that's left to do now is take action.
serious for a moment. Finding new business on the Internet gets
more difficult and competitive every year. There are 604
million people online that's according to the latest CIA's
World Factbook as of August 2003 but there are also over 31 million
as of October 2003 according to NetFactual.com
competing for their attention. What chance have you got at
competing for their eyeballs let alone their business without
Power Positioning Dot Com? Get
for a moment, that it's a year from today. How well is your
business doing? Remember if you continue to do your business
the same way, you're going to get the same results.
A year will pass by in a flash I think your choice is clear.
Wilke and Matt Gill
A new study conducted by Digital Idea, which examined 346 online
businesses in 7 categories, revealed that most sites have yet
to overjoy their visitors and shoppers or to experience the
financial benefits of a satisfied, loyal customer base.
On average, only 10% to 15% of visitors are loyal to a site, would
recommend the site to friends, or feel an affinity with the business.
You can beat those odds
by creating top-of-mind awareness for your business today.